Of the 10.7 billion pints of beer sunk in the UK each year, only 13 per
cent are drunk by women, a gender imbalance that Coors UK is trying to
correct by setting up a new business division code-named ‘Eve’, to woo
women drinkers.
Of the 10.7 billion pints of beer sunk in the UK each year, only 13 per
cent are drunk by women, a gender imbalance that Coors UK is trying to
correct by setting up a new business division code-named ‘Eve’, to woo
women drinkers.